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1. Imagine that it's your responsibility to select an ethics officer for your organization. What qualities, background, and experience would you look for? Would you ever be interested in such a position? Why or why not?
2. What are the advantages of having an ethics office or officer report to a company's chief executive officer, the legal department, human resources, or audit? What are the disadvantages?
Analyze customers' needs for the target product. Discuss segmentation strategies that are based on 2 real competitors' market positions. Devise a niche marketing strategy that would be appropriate for your company's product.
What are the laws when it comes to taxes? What forms do I have to fill out? The Internal Revenue Service publishes a "Tax Guide for Small Businesses" which can be reviewed at the IRS website. Make a list of any questions you might have
1. the internet of things iot is the process of identifying and tagging physical and virtual objects and link them to
Identify and briefly describe four trends in macro market environment which influence on the selected industry?
In days of old, a wandering youth happened upon a group of workers in a rock quarry. Stopping by the first worker, the youth said: “What are you doing?” The worker grimaced and groaned and replied: “I am trying to shape this stone, and it is backbrea..
A traditional Chinese medicine manufacturer in Singapore plans to enter the Mainland China market by Jan 2016. Discuss the importance of conducting marketing research for the manufacturer prior to its entry
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. Develop the differentiation strategy in relation to the closest competitor.
The project manager for a brand new smart phone. What degree of projectization would you use to organize the team, and why did you choose it? Please identify the likely team members and their roles.
Summarize the legal position of Accessory Plus, Inc. Determine if drug addiction is covered under the Americans with Disabilities Act. Determine if the management of Accessory Plus, Inc. can arbitrarily single Pat out to take a drug test based upo..
When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ikea likely altering?
what media schedule do you think would be suitable for the launch of a new sports car? would media schedules differ if
Briefly describe the company and product you have chosen, and why you chose it. Then explain what type of product it is based on the classifications from Richardson and Gosnay (2010).
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