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Advantages and disadvantages of using licensing

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Reference no: EM131086287

Market Entry Strategies assignments 1

Think about what you have learned this week regarding market entry strategies and apply your understanding of these strategies to this assignment. Thoroughly discuss the topics below.

Topic Requirements:

  • What are the advantages and disadvantages of using licensing as a market entry tool? Explain.
  • List and briefly describe the six success factors for global strategic partnerships.
  • Identify and briefly explain the four market expansion strategies.

Content Requirements:

Your response to each part of this assignment should be a minimum of one paragraph, for a total of three paragraphs.

Reference no: EM131086287

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