Advantages and disadvantages of using consumer panels

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1. What are the advantages and disadvantages of using consumer panels? Try to give an example of a panel you would create.

2. What type of exploratory research would you suggest in the following situations? a. A product manager suggests development of a non tobacco cigarette blended from wheat, cocoa, and citrus. And get feedback on how it works and/or if improvements need to be made. b. A research project has purpose of evaluating potential brand names for a new insecticide PLEASE I NEED REFERENCES.

3. How does qualitative research differ from quantitative research ?

Reference no: EM132277151

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