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Organizational issues and CRM
1. In an organization to which you have access, identify all the front-office and back-office roles that interact with or communicate with customers. Identify the CRM solutions that they employ, if any.
2. Go to the recruitment pages of relevant newspapers and magazines, and visit the websites of online recruitment agents. Obtain the job descriptions for any positions entitled ‘customer relationship manager'. Conduct a content analysis of those job descriptions. What do you conclude to be the major job components of the position?
3. Discuss the major advantages and disadvantages from a CRM perspective of the following types of organization structure - functional, geographic, product (brand or category), market (customer) and matrix.
What is syndication of information? List the types of syndication and explain briefly how syndication.
identifying the overall competitive strategy (low-cost, differentiation, etc.) of the VF Corporation and creating a comprehensive analysis using their competitive strategy.
You are an independent consultant, and you have been approached by a company called Gerusa. Gerusa is a company of former Soviet scientists who have developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT).
What is meant by the term identity theft? What can happen to a person who is the victim of identity theft? Identity theft and companies handling customer information
Give a specific example of how research contributed to the success of a business.
Find the best way for the health care provider to distinguish its product offerings from those of its competitors.
Describe the role of business in the economy
In a 1,000-word paper, create a plan for increasing competitive advantage for the selected organisation and brand. The plan should include three appropriate strategies for increasing competitive advantage in your chosen organisation.
How do you suppose team leadership would respond? What would be the ideal response?
Strong brand equity makes possible a successful brand extension strategy. Please describe the components of a successful brand extension strategy.
Identify a company that has recently undergone a significant organizational change. Describe the change.
Assume that you are part of the management team of Nordstrom's department store. The retail industry and Nordstrom's is under a great deal of pressure due to the state of the economy.
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