Advantages and challenges of social media marketing

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Reference no: EM131289630

1. Discuss the advantages and challenges of social media marketing.

2. Review the FTC's guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium?

Reference no: EM131289630

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