Advantage of these well-known marketing slogans

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Kellogg has a strong brand name. Along with this brand name come the many cereal slogans that we all remember. Not surprisingly, the Mr. Breakfast site compiled a list of the 20 most memorable cereal slogans. Kellogg is the clear winner with Tony the Tiger and “They’re Gr-r-reat!”. Another famous Kellogg quote is from Rice Krispies - “Snap! Crackle! Pop! General Mills and the Post brand also have a number of sayings. As the author notes, the best slogans not only bring the product to mind, but also make you hungry for Incredible, Edible breakfast cereals. How might Kellogg’s and the breakfast giants have taken advantage of these well-known marketing slogans? Do you think new slogans would have increased their market share and competitive advantage?

Reference no: EM132206270

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