Advantage of franchising as a way to enter foreign markets

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Reference no: EM13957828

Identify the primary advantage of franchising as a way to enter foreign markets.

The franchisor collects all the franchisee’s sales and profits plus a royalty fee.

The franchisor does not need to ensure that products are adapted to local tastes.

The franchisor does not need to conduct quality control in distant franchises.

The franchisor shifts the costs and risks of opening a foreign market to the franchisee.

Reference no: EM13957828

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