Additional local demand for concerts

Assignment Help Basic Statistics

Reference no: EM131939456

Josh Steele manages a professional choir in a major city. His marketing plan is focused on generating additional local demand for concerts and increasing ticket revenue, and also gaining attention at the national level to build awareness of the ensemble across the country. He has $20,000 to spend on media advertising. The goal of the advertisement campaign is to generate as much local recognition as possible while reaching at least 4,000 units of national exposure. He has set a limit of 100 total ads. Additional information is shown below.

1034_additional local demand for concerts.png

The last column sets limits on the number of ads to ensure that the advertising markets do not become saturated.

a. Find the optimal number of ads of each type to run to meet the choir's goals by developing and solving an integer optimization model.

b. What if he decides to use no more than six different types of ads? Modify the model in part (a) to answer this question.

Reference no: EM131939456

Questions Cloud

What is depreciation for any subsequent years : The automobile cost $36,000, and no amounts are expensed under Sec. 179 or bonus depreciation. What is depreciation for 2013-2018 and any subsequent years

What is the minimum number of part-time employees : Suppose Mr. Brewer uses five permanent employees. What is the minimum number of part-time employees he will need

Explain why expected return is considered forward-looking : Explain why expected return is considered forward-looking. What challenges arise in using expected return?

Calculate depreciation using sum-of-the-years digits : On April 29, 2013, Quality Appliances purchased equipment for $260,000. Calculate depreciation for 2013 and 2014

Additional local demand for concerts : Find the optimal number of ads of each type to run to meet the choir's goals by developing and solving an integer optimization model.

Discuss the determinants of health : Discuss the plan, its priorities and then discuss the determinants of health and how they influence the affected population groups that these priority areas

Develop and solve an integer optimization model : Chris Corry has a company-sponsored retirement plan at a major brokerage firm. He has the following funds available:

Develop and solve an integer optimization model : Develop and solve an integer optimization model to maximize his utility and stay within budget.

What are the expected cash receipts for the month of march : The estimated sales for Fancy are as follows: January 18,000 jeans, February 19,000, and March 20,500 jeans. What are the expected cash receipts

User Account

All Pages