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Adaptation in implementation of the marketing mix

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Reference no: EM131313673

Utilization of Standardization versus Adaptation in implementation of the marketing mix (the four Ps)

Product - Specifications, types, customer service, packaging, branding.

Place - Distribution methods, channel structure.

Promotion - Promotion blend to meet desired objectives: advertising, public relations, sales promotion and other methods to be utilized.

Price - Suggested prices, pricing flexibility depending on the characteristics of the environment and competition, price escalation issues.

400 words

Reference no: EM131313673

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