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Joe, the owner manager of Joe's Barbeque, has recently become acquainted with the concept of Value of a Loyal Customer (VLC). He had always rather intuitively thought that his "regulars" were the ones that were most valuable to his business. Now he is not as sure. As he pondered this, he noticed one of his regulars getting his regular meal, a $7.75 sandwich plate. He remembered that this guy came in at least once and often about twice a week at lunch and almost always got the same thing. So, he figured that this customer typically spent $ 7.75 per visit and probably came in about 94 times per year. He then considered a family that came in two per month or an estimate of 23 times per year and consistently spent about $ 30 per visit. His contribution margin is about 18% and he figures he loses about 25% of his customers. Which of these two customers is more valuable with respect to the value of loyal customer calculation?
Also, is efficiency and effectiveness more important to organizational performance? Can managers improve both simultaneously?
Suppose you were conducting the marketing research study for your company. Which of following factors: cost, culture, time, or geography, would have the greatest affect on your research? Why?
Please describe the demand chain and constituent parts as it relates to Walmart. How is the demand chain created and benefits used?
Are current state and federal laws on gambling optimal? Should the nation move in the direction of stricter prohibition? Or should it move to more permissive laws, including those to legalize online gambling?
Identify which are the weak spots for MAS In its relationship with buyers. How can MAS improve its collaboration with buyers and discuss how the product design and innovation team at MAS, working closely with retailers, can impact on improving the o..
1. use the internet to research companies who have been publicly exposed due to an illegality or impropriety in
Three weeks before Chase paid any of the forged checks, the attorney's gave Chase a copy of the death certificate and a court order to examine his deposit box. Of the parties mentioned, is anyone liable?
how pharmaceutical companies use erp(enterprise resourse planning systems) software,explain how they apply it,how it helps and how they are using it,with detail info.
While performing an external environmental analysis, how important is it to use all four components and why?
Why do some organizations seem to have a new CEO every year or two, whereas others have top leaders who stay with the company for many years? What factors about the manager
write an executive summary identifying appropriate design approaches for a selected product and service.pick one
A cosmetics company hiring African-American models with light skin coloration, and not hiring those with much darker skin. This type of issue has become known as 'colorism.
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