Aconsumption environment

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What two basic dimensions determine if a shopper will react positively or negatively to aconsumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under the control of the marketer?

Reference no: EM131155686

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Aconsumption environment : What two basic dimensions determine if a shopper will react positively or negatively to aconsumption environment? What factors can affect a consumer's moods in the shopping environment that are a) under the control of the marketer and b) not under..
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