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Please go to page 515 of your textbook and find the case study titled "Achieving Excellence in Retailing," and then answer the following five questions.
1. What overall conclusions do you draw from this case? Explain your answer clearly.
2. What is the biggest disconnect between retailers their customers today. How could this be fixed?
3. Describe the findings shown in Figure 1. Are you surprised by the results? What are the implications of these findings for retailers?
4. Describe the findings shown in Figure 2. Are retailers doing well in their technology investment? Explain your answer.
5. Describe the findings shown in Figure 3. Are you surprised by the results? Why or why not. What are the implications of these findings for retailers?
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