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Achieve shepherd goal

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Reference no: EM132993470

Jeremy Shepherd is the founder and president of PearlParadise.com, in Los Angeles, California. His jewelry business recognizes the importance of ensuring that customers keep coming back. However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation for repeat business.

The firm's website has the software capabilities to support customer interaction.

Question 1: What customer loyalty techniques would you recommend to Shepherd?

Question 2: What information would be appropriate to collect about customers in a database?

Question 3: What specific computer-based communication could be used to achieve Shepherd's goal?

Reference no: EM132993470

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