Accurate description of modern marketing today

Assignment Help Operation Management

Reference no: EM132271248

1. Which of the following is an accurate description of modern marketing today?

a. Selling and advertising are synonymous with marketing.

b. Marketing involves satisfying producers' needs first.

c. Marketing is the creation of products for customers.

d. Marketing is used by for-profit organizations only.

e. Marketing is managing profitable customer relationships.

2. According to the authors, the single most important demographic trend facing marketers is the ________.

a. changing structure of the family

b. mobility of the population

c. slowing birth rate

d. increasing growth in professional jobs

e. changing age structure of the population

3. Cumulative policy changes over the past several decades by institutions. such as the World Bank or the World Trade Organization, as well as leaders of national governments have aided the expansion of international business by __________.

A. removing immigration restrictions so that MNEs can move personnel as needed

B. Developing systems and practices that ease the flow of goods between countries

C. assisting the emergence of MNEs from low-income countries by offering protected market sanctuaries

D. specifying a universal language to conduct international business transactions

4. Even though the term globalization is frequently used, it _______?

A. is easily measured.

B. is ameanable to objective specification.

C. shares a universal meaning across cultures.

D. is difficult to define.

5. Design a process for the following activities (I need all three of these please.):

a. preparing for an exam

b. writing a term paper

c. planning a vacation

Reference no: EM132271248

Questions Cloud

Explain importance of collaborating and communicating : Explain the importance of collaborating and communicating with remote stakeholders and employees.

Identify the challenge the trend has for the manager : Be sure to identify in the answer what is meant by job performance. Identify the challenge the trend has for the manager.

What ideas or phrases come to mind : What ideas or phrases come to mind when you hear the term intelligence? Prior to the current emphasis on emotional and social intelligence, individuals tended.

Compute the historical value-at-risk : Financial Modelling 310 - Value-at-Risk and Expected Shortfall - Assume that the data are normally distributed what is the potential losses in 1 month

Accurate description of modern marketing today : Which of the following is an accurate description of modern marketing today?

Contribute to staying power and complementary benefits : Explain 2-3 factors that contribute to the staying power and complementary benefits of a product or service subject to network effects in this company.

How you might identify that stage during the therapy process : For this Discussion, select one of the stages of group therapy. Consider the key characteristics of the stage you selected and how you might identify.

How purchasing contributes to competitive advantage : Analyse how purchasing contributes to competitive advantage.

Generate criteria to be measured using the research design : Group programs are common in social work. Just as with other types of programs, social workers must understand the options available to them and know how.

User Account

All Pages