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Think about your two companies from week 3 assignment. Pick a real (meaning non fictitious) magazine in which one of your companies may want to advertise. Pretend you are the account executive for that magazine publisher, and write a professional business letter to one of your companies advising them of all the advantages of using magazine advertising in general and your publication in particular for their advertising. Be sure to incorporate the advertising language from the assigned readings. Please clearly indicate each of the benefits of magazine advertising by typing key words in bold or numbering them. Chapter 12 discusses many of the advantages of magazines. Be sure to cover ALL the Advantages of Magazines from chapter 12. This letter should be about one or two pages in length.
Two Companies to be talked about: Walmart and Farm 'n Fleet
Advantages to be covered:
Selectivity, reproductive quality, creative flexibility, permanence, prestige, and services
Prepare a 700- to 1,050-word paper in which you analyze different facets of your group - Conduct research on your group using secondary sources and the text material.
Lovelock provided guidelines and suggestions for success in marketing services globally. Will following these guidelines provide for greater success in global marketing? Why or why not?
Marketing research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking.
Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel of the home page. How might these items be combined to ..
In each of the following situations, identify whether the design is a completely randomized design, randomized block design, or Latin square. If there is a factorial structure of treatments, specify whether it has a two-factor or three-factor stru..
Persuasion Matrix For Improved Promotional Planning
Consider the product you are using for your marketing plan. How would you price it to achieve your objectives? Describe the pricing strategy you would use to introduce your product to the market, and why you selected that strategy over other optio..
Provide a brief summary of the company and product you would like to introduce for them. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities
Why do you think the world's largest theme park operator, the Walt Disney Co., was motivated to establish parks in Tokyo, Paris, and Hong Kong?
Select a company currently experiencing marketing changes. Create a 6-8 slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix:
role-play scenarioas a high-level manager of a growing company about to go global over the next seven weeks you will
What are your thoughts about the future of currency and methods of payment - where do you see things going? Might we be without currency one day in the near future
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