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From the book: “According to Yale professor Richard Foster, in the 1920’s the average life span of an S&P 500 company was 67 years. Not anymore. Today the average life span of a twenty-first-century S&P 500 company is only 15 years. According to research done at the Babson School of Business, more than 40% of todays top companies will no longer exist. By 2020 more than ¾ of the S&P 500 will be companies that we have not heard of yet”
Do you think traditional linear-thinking companies can survive in this new paradigm, or will they need to evolve in order to exist? Can you think of a company or industry in which linear-thinking is still the best business model?
Lets get a robost group discussion this week on the strengths and weaknesses of "traditional" business models (i.e. linear thinking) verses some examples of companies who fit the non-linear model. Many of you will graduate this year and as you start to look for companies or industries in which you want to work, you should be considering the approach and model they are using and how it aligns to your own goals and objectives.
Should we have an international code of ethics? Explain why or why not. Analyze and evaluate the various issues presented while arguing and debating the connections between business, law, politics, and ethics.
At a recent seminar on managing the human resource function, you overheard two people speaking about the value of personal selling, sales promotion, and relationship marketing strategies.
Marketing segmentation and target marketing are critical to the marketing of products and services. In addition, product/service differentiation and product positioning are critical. Describe its target market(s). Explain how it has differentiated it..
A company is operating in two unrelated businesses. The first one is making common salt, which is sold in one-kilogram consumer packs. The second business is making readymade garments
Academically, define Control. Think of control in terms of preventive, concurrent, and corrective controls that you use for different aspects of your life. How do we adapt these to our own life the elements of effective supervision in the areas of bu..
What role does cultural sensitivity play in creating and implementing PR strategies that span across international borders? How might a lack of cultural sensitivity affect a PR firm's ability to successfully build relationships across cultures? Ho..
As a result of sales volume analysis, many firms have eliminated some of their products or customers
The normal scrap loss for four successive operations is 5%, 3%, 15%, and 10% respectively, How many units should be started through in order to finish with 1,200 pieces?
Discuss the relationship between the management issues central to strategy implementation, as listed in Table 7-1 on p. 208 of the text and the ways and means for altering an organization’s culture, as listed in Table 7-11 on p. 228 of the text.
Determine whether each of the following requirements is adequate. If it is not, state the reason(s) and rewrite the requirement so that it meets the characteristics of good requirements. The concussion education app must be designed for student athle..
Suppose Alcatel-Lucent has an equity cost capital of 10.1%, market capitalization of $10.05 billion, and an enterprise value of $15.0 billion with a debt cost of capital of 5.9% and its marginal tax rate is 34%. If Alcatel-Lucent maintains its debt-e..
The EGAD Bottling Company has decided to introduce a new line of premium bottled water that will include several designer flavors. Marketing manager Georgianna is predicting an upturn in demand based on the new offerings.
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