According to the marketing plan outline in appendix

Assignment Help Operation Management

Reference no: EM131192907

Marketing Plan Part 1 (1b, 1d) Your individual work in this course is to construct a Marketing Plan. You will choose a product or service (an existing product, new product, or business that you might want to start) and construct your marketing plan according to the marketing plan outline in Appendix A of your text. Each section of the plan will be an assignment that is due for the week assigned. In other words, you will continue to build this marketing plan throughout the course. This assignment will help you build the first part of your marketing plan. Choose your product or service (an existing product, new product, or business that you might want to start) that will be the focus of your marketing plan. Describe why you chose this particular product or service. This section of your marketing plan should be less than one page. Write a mission statement (25 words or less). List three nonfinancial and three financial goals. Describe your competitive advantage. Complete a SWOT analysis. This section of your marketing plan should be one to two pages. Perform and cite outside research on all individual work. For citation guidelines, please refer to the table in the APA Style section of the Tools & Resources page.

Reference no: EM131192907

Questions Cloud

What is a mixed economy : Compare and contrast a market economy and a command economy, according to the text. What is a “mixed” economy? Why is it important for a US company entering a foreign market to know the type of economy in place in that other country?

Examples of property rights and intellectual property rights : Why do strong property rights lead to a more stable and developed economy, according to the text? What are some examples of property rights, and “intellectual” property rights? Do all countries protect intellectual property rights to the same degree?

Social media to interact with customers-potential customers : A business or its employees may utilize electronic communications or social media to interact with customers and potential customers. Examples include email, text messaging, instant messaging, facebook, My Space, Twitter, LinkedIn, and blogs. In at l..

Product differentiation and alteration strategies : You are CEO of ABC Washing Machine Company, and you want to market front load washers and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD, how would you market front load washers/dryers? p..

According to the marketing plan outline in appendix : Marketing Plan Part 1 (1b, 1d) Your individual work in this course is to construct a Marketing Plan. You will choose a product or service (an existing product, new product, or business that you might want to start) and construct your marketing plan a..

What types of information can you gain by analyzing the list : Fortune magazine creates a list of the top 100 companies to work for. What types of data do you think Fortune analyzed to determine the company ranking? What issues could occur if the analysis of the data was inaccurate? What types of information can..

What is political risk : What is political risk and what are the potential outcomes to foreign companies active in a market with high political risk? How does the level of political risk vary with the type of government in place (democratic vs. totalitarian)?

What is your follow-up and contingency plans : Frito-Lay, the multi-billion-dollar snack food giant, produces billions of pounds of product every year at its dozens of U.S. and Canadian plants. From the farming of potatoes in Florida, North Carolina, and Michigan, to factories and retail stores, ..

Trade-offs that occur when a product layout is used : There are four approaches that are used in manufacturing to produce products and services. The goal of the operations manager is to create a process that can produce products that meet customers' expectations of quality, cost, and delivery. There are..

User Account

All Pages