Accomplish strategic goals of marketing communications

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Reference no: EM132285728

1. Which of the following sentences is NOT true?

A) Entry of new complementors for a given firm can create extra value by increasing the threat of competition on the current complementors.

B) A complementor helps to increase the size of a firm's market whereas a firm's competitors divide this market among a set of firms.

C) A single firm cannot be both a competitor and a complementor to the same firm.

D) Another firm is a complementor if your customers value your product more when they have this other firm's product than when they have your product alone.

E) The same firm can be a complementor for one firm and a competitor for another.

2. In the ethical decision-making process, once we have examined the facts and identified the ethical issues involved, we should next:

A. make the decision.

B. consider the available alternatives.

C. identify stakeholders.

D. monitor and learn from the outcomes.

3. Marketers who seek to accomplish the strategic goals of marketing communications are:

less likely to support efforts to create value for existing customers.

more likely to use modern technology to stay close to their customers and identify prospects.

less likely to build a relationship with an organization's channel members.

more likely to attract new customers than retain existing customers.

4. Many researchers hussle through defining the problem when they are conducting the research. The result of this is...

Finding results faster than you need them.

In the end you probably won't have the information you need to solve your original problem.

The researchers end up with a cost effective and useful result of their efforts.

Finishing the research faster than the competition

5. The segmenting, targeting, and position strategies that companies use have a single purpose...it can summed up by this terminology...

unique comparative proposition

unique sales proposition

unique selling proposition

unique differentiation strategy

6. Collecting a probability sample is useful when...

You want to say your results will be the same in some population of consumers.

You want to get a sample of people that think a specific way.

You want to say that your results will be same as they are for everyone in the world.

You want to find interesting things happening with people in the world.

Reference no: EM132285728

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