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Perform a SWOT analysis on Harley Davidson based on the attached case (Harley Davidson in 2004, John E. Gable & Roger Schaefer). Use following tools as basis for the SWOT; External Analysis:
• PEST (EL) Analysis• Stakeholder Analysis• Porters Five Forces• Competitor Analysis Internal Analysis• VRIO (Valuable, Rare, Inimitable, Organization)• Value Chain Analysis
Additional Requirement
This case study lies from Corporate Strategy and describe about the SWOT Analysis of Harley - Davidson Motorcycles. Harley Davidson is a world renowned cruise motorcycle maker and a SWOT and PESTLE analysis of its market have been given in the solution.
Word limit 1690
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