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Global Target Marketing and Ethics
As per the discussion in the book, Smoking is on the decline in high-income countries where the combination of longer life expectancy, education, income, and legal action has created a powerful anti-smoking campaign. Global tobacco companies are shifting their focus from high income to emerging markets where the combination of rising income and the absence of anti-smoking campaigns is leading to ever-increasing demand for cigarettes. Is this targeting by global tobacco companies ethical? Is it legal? What, if anything, should residents in high-income countries do about the rise in smoking in emerging markets?
Select one of your favorite brands and describe how you see its brand image. What do you think the firm did to create that image?
Consider the baggage check-in process of a small airline. How long did the average passenger have to wait in line?
Military Sector and Goals
What are a few companies that made headlines in recent years for major issues they have faced in terms of their company status,
One writer describes the USP of a company from which she received an email: “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills..
Describe your top three reasons unions may strike in today’s work environment. Discuss pay secrecy, company and legal issues, and what you believe a company’s policy should be in regards to employee pay. Explain how the personal behavior of employees..
Explain briefly about the ethnocentric global pricing policy. How can training contribute to a sustainability initiative?
What impact does reducing setup time have on the Economic Order Quantity?
Discuss one supply chain trend such as micro segmentation or using social media to facilitate conversations.
Write a letter to an applicant congratulating him on his acceptance and welcoming him to the organization.
When learning about time signatures, we discussed the fact that many times the time signature is related to a dance. For this discussion board, find a piece of music that was written specifically to dance to. It may be an old dance, a new dance, or a..
Review the seven different emphases of servant leadership in chapter 3 of your textbook. Which emphasis was most divergent from your view about servant leadership and which was most convergent? Explain your response.
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