About the retail intentions of cross-channel collaboration

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Reference no: EM132304288

1. Customers usually shop at discount retailers and eat out less often during a period of:

Depression

Inflation

Devaluation

Low interest rates

2. Which method of data mining is dependent upon small files being placed on people’s computers?

Behavioral targeting

Geodemographic tools

Cookie placement

Database clusters

3. Geographic Orientation, Top Management Orientation and Competitive Situation

Need to be included in a company profile

Are a company’s strengths

Are a company’s weaknesses

Depending on their quality, could be a company’s strengths or a company’s weaknesses

4. What is accurate about the retail intentions of cross-channel collaboration and usage?

Retailers capture useful information and build valuable databases and keep the information archived.

Databases are used to determine customer shopping patterns and product preferences, and to help compile a demographic profile.

All multichannel retailers have 100 percent centralized customer data across all channels.

About 55 percent of customers are using cross-shopping.

5. The group of laws that affected Staples’ proposed affiliation with Office Depot is called:

Federal Trade Commission laws

Data privacy laws

Antitrust laws

Regulatory laws

6. The perception that customers have of a brand is called:

Branding

Product development

Brand positioning

Brand image

7. When engaged in the planning process, the specific intentions stated by a company are called:

Strategies

Goals

Objectives

Mission

8. In 2008 Blockbuster was shifting from being a DVD renter to becoming a multichannel retailer. What was Blockbuster’s goal?

To position Movie Link as a new digital dimension

To establish partnerships with digital media companies

To position Blockbuster as the only provider of media content across all platforms—store, mail, digital download

To invest sparingly in Web infrastructure

Reference no: EM132304288

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