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Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program? Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity? Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best?
What are Bitcoin’s advantages and drawbacks as a payment platform? As an investor, which type of Bitcoin startup (business model) do you view as most promising? For your preferred business model, what are the key sources of competitive advantage?
What are the advantages and disadvantages of collaboration with these stakeholders for SunCal? For Disney? For What solutions do you believe might emerge from dialogue? in Discussions case A brawl in Mickey's backyard
Calculate the productivity in terms of revenue per dollar of input. (Round your intermediate calculations and final answers to 2 decimal places. Omit the "tiny_mce_markerquot; sign in your response.)
Recommend what Donahoe should do with Skype. Explain what role international expansion plays in meeting eBay's goals.
Describe and explain how technology complexity affects organizational structure? What role does technology in the form of knowledge play in the production of the organization's goods and services?
Identify key players in this case. Describe each player's role also their relationship to each other. Describe IS management position(s) which were missing at Clarion also suggest candidate(s) to fill roles.
Under what conditions should a company consider adopting a global geographical structure as opposed to a global product structure? Why? Is it logical for a transnational organization to have multiple headquarters, each responsible for different thing..
Identify the PDCA component and its management system tasks
Discuss briefly, the term ‘knowledge-based pay system. List some reasons why ‘methods analyses’ are necessary. How is methods analysis linked to productivity improvement?
Beck Manufacturing Al Beck, president of Beck manufacturing, wants to determine the capacity of his facility, which produces steering gears for auto manufacturers. How much extra capacity can he get without causing another operation to become the bot..
Prices are going up. Rather than just increase the prices tag on the present product. "Dooper cleaner", the plan is to put the same product in a new box and call it "Super Dooper Cleaner". How many boxes above present sales would have to sold under t..
What can managers and organizations do to help employees who work from home be efficient and effective? What do you think are the challenges for both managers and employees in a work from home situation?
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