Reference no: EM132166504
Please answer all this question as soon as possible about the message design and media management, in the book does your marketing sales.
1=a-Within the marketing and message design context. explain what "attention equals location and location paramount" mean?
b- "sales environment can range from an office to an off-license and from a sofa to a subway" what important points a salesman should pay attention? What is the role of design?
C-In a market where consumers are very selective in how they allocate their attention, James F.Engel said" ADS with benefits in their headlines are read by four times as many people as ads with no benefits in their headlines"what James is trying to say?
3- What are the seven ways to stimulate profitable attention explained in detail?
4= Within the marketing and message design context, explain what is meant by the customer is already interested" and "interest equals persuadability" in detail
6-How important it is to make a consumer interested to your offer? When is your product most interesting to your customer? Explain.
7= Within the Within the marketing and message design context, explain what is "Give your customer the facts" and "For desire, read detail" mean.
8= a-An old Chinese proverb points out: "I hear and I forget. I see and I remember. I do and I understand. What is the relation of this proverb to creating a desire to a commodity? Explain. b- Academic research bears this out. Studies show that attitudes toward products based on direct experience are held with more confidence and strength than those based on advertising alone.' What possible important implications this might result for marketing communications, when evaluating with respect to the concept of "desire"? Explain.
9= a- How successful Proof and Testimonials" are in generating a desire? Explain.
b- What is "The more credible the source, the more the persuasion." means in terms of generating a desire to a merchandise. Explain.
10= "Humans have sensitive antennae for picking up the tiniest of cues that impinge on emotional needs. And the eye is a vital conduit." Known this, what points a marketer need to focus when planning and designing an advertising message that will generate a desired outcome? Explain.
11= What is meant by "The sales spell"? Explain. Is there a Right spell? What is "No" Reflex that consumers has? Explain.
12= In line with marketing and message design literature, explain what "Cognitive dissonance" is. Some argue that 'shopping around is partly to check that you get a good deal. But that in itself is a key component of avoiding post-purchase dissonance'. Do you agree? Discuss.
13= Writer of the book at the end points that "What I hope to have conveyed, however, is that in truth there is only discipline: your customer's mind." Discuss in detail.
14= How Strategic Management Theory useful to understand Media Management? Explain.
15= How Technology and Innovation' concepts can be associated with creative message Design?
16= a-What is Leadership theory explains? How suitable it will be if media supervised by a leader? b-Does Leadership influence motivation of media professionals and media performance? Discuss. C- Does Leadership kill creativity or structured methods are better? Comment. d- "Organizations that are able to constantly change and adapt will succeed." What do you think about that phrase Explain?