About the four perspectives presented

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What do you think about the four perspectives presented below? Do you see the validity in those perspectives, do you think they are outdated, do you think somewhere in the middle where there may be some basis to it but maybe a little dated? Explain.

1. Key theories and constructs

2. Marketing channel strategies

3. Units of analyses

4. Substantive topics in channels research

Reference no: EM132228862

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