Reference no: EM132173879
1. Which of the following statements is true about a firm with a long development cycle time?
It can quickly revise or upgrade its product offering.
It is more likely to have a high cost of capital.
It is more likely to be able to fully amortize the fixed costs of development before that generation becomes obsolete.
It can take advantage of both first-mover and second-mover advantages.
2. Beta Cleaning Equipment Corp. has started the actual design and development of a new floor buffing machine. It has the details of manufacturing, marketing, and operations of the new product as well. According to the stage-gate process, what is the next stage of this project?
Verification and validation of the new product, and its marketing and production
Development of a business case to justify the project
Launch of the product by producing it commercially and selling it
Formation a focus group to make sure the product meets user expectations
3. Omega Cleaning Corp. wants to use the house of quality matrix in designing and developing a new vacuum cleaner. The use of house of quality is most likely to:
conceal the competitive shortcomings of the company's existing products.
hide design trade-offs.
provide a common language and framework for members of a project team to use.
blur the relationship between product attributes and customer requirements.