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You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous advertising tie-ins and toy giveaways). Please respond to the following questions:
Think about demographic and sociocultural trends and changes and explain how each organization's interpretation of these trends and changes has affected its choice of strategy?
Is their strategy affected by the amount of advertising they do on television and the internet?
Which organization do you think is currently positioned better and why?
What strategy would you recommend for your company based on recent trends and changes?
How can these strategies improve their image as a "corporate citizen" within the community?
You will have the opportunity to create a Purpose Statement also to engage with other students as you read also comment on one another's statements.
Describe the benefits of the project which include tangible and intangible benefits. Completely justify a recommendation with a compelling proposal that aligns to the business goals.
Describe the goal setting theory and why does goal setting increase motivation?
What is strategic management? What role does strategic management play in the hospitality industry?
You then take the information you have learned also present it as a formal case study report. For this case a specific recommendation is not required.
Shamroll inc. is a household products firm that is considering developing a new detergent. In evaluating whether to go ahead with the new detergent project, which of the following statements is most correct?
What is your personal strategy for revising and editing papers?
How can business lessons learned and products developed abroad be incorporated into domestic businesses.
Using an organizational development and change setting as the basis, develop a problem situation reflective of a leadership style and its failure.
How were resources allocated and prioritized.
CVP relationships are unimportant in nonprofit organizations. Do you agree? Explain?
Hal is electrocuted however survives and files a suit against GBC for damages, alleging that GBC was negligent. A.) Will Hal be successful in his claim B.) How might GBC defend itself.
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