About consumer online research panels

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Reference no: EM134045435

Question

All of the following questions about consumer online research panels: (label all your answers)

1. Briefly, describe what a consumer online research panel is, and its main role/purpose when conducting online quantitative research.

2. Based on class discussions, and using correct terminology, JUST provide the name(s) of any specific sample methods that panels typically use to gain new members from the population.

3. For the sample method(s) identified in (b), explain the positive or negative impact on the panel's ability to represent the population. Explain your answer, in full sentences, based on class discussions.

Reference no: EM134045435

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