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Ability to apply the principles and knowledge

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Reference no: EM131494366

Instructions given:

These questions will test your ability to apply the principles and knowledge you have learnt in this lectures and class exercises to a specific market research problem. The problem will focus on one of the following areas:

Additional request: Please answer all questions below, and it would be best if the answers are concise but includes all important factors.

  1. Evaluation of a market research design process.
  2. Secondary Data use in Market Research- benefits, sources and evaluation of quality.
  3. Projective techniques & situations favouring their use.
  4. Questionnaire Evaluation.
  5. Contrasting in-depth interviews & focus groups- which conditions favour their use.

Reference no: EM131494366

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