Abandon the current configuration of the marketing mix

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Reference no: EM131267896

1. If detailed customer information is kept over a period of time, a company may be able to constuct an important measure of a customer's profitability known as

A. customer earning potential

B. customer net worth

C. customer lifetime value

D. primary customer profit

2. If a marketer feels the need to abandon the current configuration of the marketing mix to revitalize the product or service, one preferred option is

A. target concentration

B. ideal-point perception planning

C. lifestyle symbolization utilzation

D. repositioning

Reference no: EM131267896

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