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1Q. Assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
2Q. Analyze the five business-level strategies: (Cost Leadership, Differentiation, and Focused Cost Leadership, Focused Differentiation, Integrated Cost Leadership Differentiation) to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
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You will create a marketing plan for your startup company. Describe your company and its product in terms of its marketability. Determine the key strengths and weaknesses of yourcompany, as well as the opportunities and threats it faces within ..
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