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A new small business venture

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A new small business venture, Eco-View Enterprise, has produced a business plan to offer tourism packages to foreign tourists who like outdoor adventures and traditional village environments. Eco-view is owned by two partners, Park Kim Jwug, a Korean who has stayed in Malaysia for a year and Razli, an experienced traveler who has travelled and worked in several European countries. Discuss the pricing strategies that can be pursued by Eco-View Enterprise. How would the entrepreneurs decide which to choose?

Reference no: EM131751301

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