A low book value must give you a low valuation

Reference no: EM131487774

Question: An advocate of discounted cash flow analysis says, "Residual earnings valuation does not work well for companies like Coca-Cola, Cisco Systems, or Nike, which have substantial assets, like brands, R&D assets, and entrepreneurial know-how off the books. A low book value must give you a low valuation?

Reference no: EM131487774

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