A large multinational consumer packaged goods company

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Reference no: EM131253937

You are the vice president of information technology for a large multinational consumer packaged goods company (such as Procter & Gamble or Unilever).

You must make a presentation to persuade the board of directors to invest $25 million to establish a state-of-the-art competitive-intelligence organization-including people, data-gathering services, and software tools.

What key points do you need to make in favor of this investment?

What arguments can you anticipate that the board might make?

What counter-intelligence strategy might a large multinational consumer packaged goods company employ?

Identify at least three specific actions that might be taken.

Reference no: EM131253937

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