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A drug store invests in an extended line of nutritional

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A drug store invests in an extended line of nutritional supplements and displays them around a staffed customer-service desk so that a trained nutritionist can help customers make decisions. Which of the following means of competitive differentiation does this example illustrate?

  • Increasing use of technology to improve communications.
  • Emphasizing specialization and face-to-face transactions.
  • Providing better support after the sale.
  • Improving merchandise assortment to better reflect market demographics.

 

Reference no: EM13476788

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