Reference no: EM133187818

Based on the case study of Dropbox: A Digital Firm's Journey Abroad. Please answer the following questions in essay format. The case study link is below.

1. Analyze the key steps Dropbox took to expand into foreign countries (name the steps and analyze them). How is the internationalization of Dropbox different from that of most traditional firms (think the criteria that Dropbox used)? Is it different from the internationalization strategies employed by other digital firms with which you are familiar (see Exhibit TN-1, Board 1)?
2. Why did Dropbox undertake FDIs, despite its ability to internationalize via digital channels? - to help you answer this question consider the following sub-questions: 
   1. What main value does Dropbox offer? 
   2. What key user segments does Dropbox target? 
   3. What key resources (assets and capabilities) does Dropbox require to deliver to its users? 
   4. To what extent are these resources "scale-free" - that is, able to be deployed in other countries without foreign investment or physical presence? 
   5. To what extent are users in foreign countries willing to adopt Dropbox without any physical presence in their home countries?
3. How can Dropbox strengthen its competitive advantage and maintain its growth in the wake of the COVID-19 pandemic? - consider drafting a SWOT matrix to answer this question
4. Dropbox has pursued the brace model for the reasons discussed. However, many other digital firms appear to pursue a space model. Which types of digital products are most suitable for the space model (full internationalization with no FDI or physical presence)? Which types of digital firms are most likely to pursue a brace (or even place) model?