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Executive Summary
Camera has become one of the important gadgets with the evolution of technology. Todays, camera is better with larger sensor in low light irrespective of the environment, as modern DSLR camera use high-tech modern technologies. The study is based on accessing design and innovation process in cameras, that is, DSLR manufactured by Nikon. In task 1, innovation is regarded as the key driver of benefits and values, derived by the customers in terms of its innovation and characteristics. Moreover, the competitive edge of the product and brand is also discussed. Further, uniqueness of design has been identified through its shape;colour etc. with respect to the needs of customers. This identifies the intent of purchased of customers. Further, competitiveness of the product in the market has been discussed identifying competitive strategies adopted by Nikon to gain an edge over Canon. The second task of this research explains the learning outcomes from the design and innovation module. It relates to basic understanding of what has been achieved by the authors. It is summarised as the reflective essay, discussing authors learning and experiences.
Table of Contents
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