1 define price and discuss the two roles price plays in the

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1. Define price and discuss the two roles price plays in the evaluation of product alternatives.

2. List the three categories of pricing objectives and then two specific strategies in each category that a marketer could implement to achieve those objectives.

3. List five factors that affect elasticity of demand and briefly describe how each affects demand.

Reference no: EM13382238

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1 define price and discuss the two roles price plays in the

Reference no: EM13382238

Reference no: EM13382238

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