When is the flow control of new products necessary to capture the market in certain products?

When the company has to survive and grow into a competitive environment this has to maintain anticipating the requirements. In certain products, usual flow of new products is necessary to capture the market for illustration Colgate Palmolive starting in new toothpaste at regular intervals, Maruti Udyog carry-in new variety of Cars. Within certain kinds of products as TVs, updating and improving similar product with new features, removing deficiencies become necessary to sell into the market. When new products and updating /improving old products are driven through market requirements, the creation of constant flow of new products is more significant today considering the fast changing tastes and preferences of people. The model of speed-to-market becomes relevant in which you introduces your latest product into the market as quick as possible since it gets very fast percolated into the market. Several pharmaceutical and software companies, computer hardware firms and automobile manufacturers are eager to hit the market first along with their innovative products that capture the imagination and require of the customers.