Week 2 Question 1, Strategic Management

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Due Date: 24 Oct 12 by 10 a.m.
Prepare an analysis of a Fortune 500 company that you find interesting using the 2011 list at CNNMoney, http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/
You
should be prepared to address the following issues:
1. How does the firm describe its value proposition?
2. List each of firm’s capabilities as represented below:
Customer Value
Follow-up Service
Operations
Marketing (including sales)
Distribution
Supply-chain management

3. Prepare a list for your firm that replicates the columns represented below:

Customer Value
Finance- activities with effectively acquiring and managing financial resources
Human resources- activities associated with managing the firm’s human capital
Management Information systems- activities taken to obtain and managed information and knowledge

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