Before conducting SWOT analysis, it is essential to conduct internal and external analysis for the company.

Internal Analysis

Product quality and variety: The cCompany is good in product quality and wide selection of products. It offers 200 varieties of products in cakes, bread, pastries etc to be an innovative brand.

Operations: Operations of the company are based on innovative business concept that is open kitchen system. These IT savvy operations help to build competitive advantage and attract the customers.

Experienced management: Bread Talk has experienced management that is positive for its long term growth.

External Analysis

Intense competition: Competition is intense in F&B industry that can damage the market share of Bread Talk. Increasing changing demand: Customer demands in F&B industry are increasingly changing that can pose challenges to the company. Increasing cost: Due to economic factors like, inflation, company can face issues of rising rent and utility costs.