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Before conducting SWOT analysis, it is essential to conduct internal and external analysis for the company.
Internal Analysis
Product quality and variety: The cCompany is good in product quality and wide selection of products. It offers 200 varieties of products in cakes, bread, pastries etc to be an innovative brand.
Operations: Operations of the company are based on innovative business concept that is open kitchen system. These IT savvy operations help to build competitive advantage and attract the customers.
Experienced management: Bread Talk has experienced management that is positive for its long term growth.
External Analysis
Intense competition: Competition is intense in F&B industry that can damage the market share of Bread Talk. Increasing changing demand: Customer demands in F&B industry are increasingly changing that can pose challenges to the company. Increasing cost: Due to economic factors like, inflation, company can face issues of rising rent and utility costs.
a) Use appropriate tools to examine the affects of present business plans. b) Review the position of an organization in its present market. c) Measure the competitive strengths
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