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Q. Show the Merits of using return on investment?
Merits of using return on investment (ROI)
- Relative (percentage) measure so performance can be compared 'relatively' for divisions or business units which are different sizes.
- ROCE is a well understood measure for 'users' of financial accounting.
- Forces a manager to be efficient and effective with resources e.g. money or capital employed to buy assets, when attempting to improve profitability.
Administration controls are performance measurement systems e.g. Management accounting 'exceptionreporting' systems which compare actual performance to a predetermined target, goal
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Excel is often used to perform "what-if" analyses. In these, a model that depends on a number of variables is constructed, and the outcomes predicted by the model are determined fo
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