Role of media play in marketing mix, Taxation

Assignment Help:

Role of media play in marketing mix:

A. The article discusses the market prospects for automotive technology for producing driverless cars with the potential to reduce road accidents, ease congestion and revolutionize transportation. Although an extensive consumer market for driverless cars is perhaps a decade away, the business market has already emerged.  Identify the business market that you believe will develop for this technology, profiling at least two emerging segments with contrasting value propositions. Describe the value propositions and indicate what you feel are key environmental factors that may affect how this value perception evolves. 

B. Take the perspective of Komatsu (a current player in some segments of this evolving market).  From this perspective, develop a profile of the competition likely to emerge in each of the two segments that you identified and the likely bases on which they may compete. What are the bases on which Komatsu can create a sustainable differential advantage against these potential competitor(s)? 

C. Outline the key elements of the marketing program that Komatsu should use to develop and secure their market position in their targeted segment(s).  What role might the new media play in your marketing mix?


Related Discussions:- Role of media play in marketing mix

Tax return preparation, Department of Accounting Principles of Federal Inco...

Department of Accounting Principles of Federal Income Taxation IOWA STATE UNIVERSITY ACCT 485 (SPRING 2013) ?TO: Tax Consulting Team FROM: Jon Perkins DATE: March 26th, 2013 RE: Ta

How long, How long should receipts be kept?

How long should receipts be kept?

Gregory R. and Lulu B. Clifden tax return, Gregory R. and Lulu B. Clifden l...

Gregory R. and Lulu B. Clifden live with their family at the Rock Glen House Bed &Breakfast, which Gregory operates. The Bed & Breakfast (B&B) is located at 33333 Fume Blanc Way, T

Income tax return, Use the following information to complete Phillip and Cl...

Use the following information to complete Phillip and Claire Dunphy's 2012 federal income tax return. If information is missing, use reasonable assumptions to fill in the gaps. Ign

Calculate nominal interest rate, You have been offered a unique investment ...

You have been offered a unique investment opportunity today; you will receive $500 one year from now. If you invest $10,000 today, you will receive $500 one year from now, $1500 tw

Uganada revenue authority, write a program on Uganda revenue authority tax...

write a program on Uganda revenue authority taxation based on import and export cargo.

Taxation, Alec Smart is 59 years of age and is planning for his retirement....

Alec Smart is 59 years of age and is planning for his retirement. Following a visit to his financial adviser in March of the current tax year, Alec wants to contribute funds to his

General deductions question, Simon works as a chiropractor for a small part...

Simon works as a chiropractor for a small partnership of three other professionals who employ him to work in the office four days each week. Simon earns over $90,000 per year. Eac

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd