Role of media play in marketing mix, Taxation

Role of media play in marketing mix:

A. The article discusses the market prospects for automotive technology for producing driverless cars with the potential to reduce road accidents, ease congestion and revolutionize transportation. Although an extensive consumer market for driverless cars is perhaps a decade away, the business market has already emerged.  Identify the business market that you believe will develop for this technology, profiling at least two emerging segments with contrasting value propositions. Describe the value propositions and indicate what you feel are key environmental factors that may affect how this value perception evolves. 

B. Take the perspective of Komatsu (a current player in some segments of this evolving market).  From this perspective, develop a profile of the competition likely to emerge in each of the two segments that you identified and the likely bases on which they may compete. What are the bases on which Komatsu can create a sustainable differential advantage against these potential competitor(s)? 

C. Outline the key elements of the marketing program that Komatsu should use to develop and secure their market position in their targeted segment(s).  What role might the new media play in your marketing mix?

Posted Date: 2/12/2013 2:55:57 AM | Location : United States

Related Discussions:- Role of media play in marketing mix, Assignment Help, Ask Question on Role of media play in marketing mix, Get Answer, Expert's Help, Role of media play in marketing mix Discussions

Write discussion on Role of media play in marketing mix
Your posts are moderated
Related Questions

Cecil C. Seymour is a 646-year-old widower. He had income for 2013 as follows: Pension from former employer $39,850, Interest income from Alto Nationl Bank 5,500, Interest inco

Tax incidence can be separated into- 1. Formal incidence: the party liable to the tax 2. Informal incidence: party, who really pays the tax The tax incidence is decided by t

Calculation of tax benefits of capital allowances The net present value is approximately $1083000 An alternative solution using annuity factors is as follows. T

Simon works as a chiropractor for a small partnership of three other professionals who employ him to work in the office four days each week. Simon earns over $90,000 per year. Eac

which type of tax, direct or indirect is applicable in any country (example underdeveloped countries)? Why? Show your critical areas and weaknesses.

there is customer invoice booked with cst 2% (tru AFP) and now the customer says he wont provide c from.. so now we hv to charge extra 3% cst.. how to book this

Dan and Cheryl are married , file a joint return, and have no children. Dan , age 45, is a pharmaceutial salesman and Cheryl, age 42, is a nurse at a local hospital . Dan''s SSN is

1. (a) Give an example of a function, f(x), that has an in ection point at (1; 4). (b) Give an example of a function, g(x), that has a local maximum at ( 3; 3) and a local minim