Role of media play in marketing mix, Taxation

Role of media play in marketing mix:

A. The article discusses the market prospects for automotive technology for producing driverless cars with the potential to reduce road accidents, ease congestion and revolutionize transportation. Although an extensive consumer market for driverless cars is perhaps a decade away, the business market has already emerged.  Identify the business market that you believe will develop for this technology, profiling at least two emerging segments with contrasting value propositions. Describe the value propositions and indicate what you feel are key environmental factors that may affect how this value perception evolves. 

B. Take the perspective of Komatsu (a current player in some segments of this evolving market).  From this perspective, develop a profile of the competition likely to emerge in each of the two segments that you identified and the likely bases on which they may compete. What are the bases on which Komatsu can create a sustainable differential advantage against these potential competitor(s)? 

C. Outline the key elements of the marketing program that Komatsu should use to develop and secure their market position in their targeted segment(s).  What role might the new media play in your marketing mix?

Posted Date: 2/12/2013 2:55:57 AM | Location : United States







Related Discussions:- Role of media play in marketing mix, Assignment Help, Ask Question on Role of media play in marketing mix, Get Answer, Expert's Help, Role of media play in marketing mix Discussions

Write discussion on Role of media play in marketing mix
Your posts are moderated
Related Questions
Exhibit Additional information • Andy currently owns all of the shares of Grand Inc., a CCPC with 1,000 common shares issued and outstanding. Grand Inc. operates an active business

Suppose a central bank decides to increase  m  by 2.8%. What will be the medium run effects of this on g yt , u t  and  π t ?


write a program on Uganda revenue authority taxation based on import and export cargo.

#queCongress recently enacted an non refundable credit based on the cost of the qualifying alcohol and drug abuse counseling programs provided by and corporate employer to its empl

Kyle worked as a free-lance software engineer for the first three months of 2013. During that time, he earned $78,000 of self-employment income. On April 1, 2013, Kyle took a job a

Taxable income Tax on this income $0 - $37,000 29c for each $1 $37,001 - $80,000 $10,730 plus 30c for each $1 over

Based on the information provided, you are to complete a 2011 Form 1040 and any supporting schedules/forms for Dave and Amy Smith. You do not need to prepare a state tax return. Yo

Wyoming Coal Company is interested in buying a machine for $40,000, which it will depreciate uniformly over a four-year period. An analysis of the life expectancy of such machines

28) Explain how Treasury Department Circular 230 differs from the AICPA’s Statements on Standards for Tax Services.