Role of media play in marketing mix, Taxation

Role of media play in marketing mix:

A. The article discusses the market prospects for automotive technology for producing driverless cars with the potential to reduce road accidents, ease congestion and revolutionize transportation. Although an extensive consumer market for driverless cars is perhaps a decade away, the business market has already emerged.  Identify the business market that you believe will develop for this technology, profiling at least two emerging segments with contrasting value propositions. Describe the value propositions and indicate what you feel are key environmental factors that may affect how this value perception evolves. 

B. Take the perspective of Komatsu (a current player in some segments of this evolving market).  From this perspective, develop a profile of the competition likely to emerge in each of the two segments that you identified and the likely bases on which they may compete. What are the bases on which Komatsu can create a sustainable differential advantage against these potential competitor(s)? 

C. Outline the key elements of the marketing program that Komatsu should use to develop and secure their market position in their targeted segment(s).  What role might the new media play in your marketing mix?

Posted Date: 2/12/2013 2:55:57 AM | Location : United States







Related Discussions:- Role of media play in marketing mix, Assignment Help, Ask Question on Role of media play in marketing mix, Get Answer, Expert's Help, Role of media play in marketing mix Discussions

Write discussion on Role of media play in marketing mix
Your posts are moderated
Related Questions
Sales tax, as compared to VAT is the percentage of revenue imposed on the retail sale of goods. Unlike VAT, sales tax is levied on the entire value of goods and services purchased.

how are trusts considered a tax minimisation vehicle?

(i) Discuss, using appropriate examples, the concept of ‘transfer pricing’ and explain why tax authorities around the world have become concerned about it.

I WOULD LIKE TO KNOW ABOUT GST. FROM WHERE IT HAVE COME AND HOW IT WORKS. ALSO INFORM ME WEATHER IT IS APPLICABLE IN INDIA OR NOT.

John Alan Kelly and Rosalyn Elaine Kelly, a married couple, live at 3822 Robin Lane Houston, Texas 77049-7236.  Their home telephone number is (713) 468-9721, home fax number is (7

Amy R. and David T. Smith are married and live at 123 Main Street, Stafford, VA 22554. Dave is self-employed as a web developer and Amy is a commercial refrigeration sales represen

should be on 2012 forms and done in pencil. It should include a schedule that shows the fiduciary income calculation and other relevant calculations. Jack Green established the Jac

Suppose a central bank decides to increase  m  by 2.8%. What will be the medium run effects of this on g yt , u t  and  π t ?


evaluate the importance of the principal issue litigated in the case in question using the tax research steps outlined in Appendix A of your text.