Quantitative Technique in Marketing, Mathematics

a company''s advertising expenditures average $5,000 per month. Current sales are $29,000 and the saturation sales level is estimated at $42,000. The sales-response constant is $2, and the sales-decay constant is 6% per month. Use the Vidale-Wolfe formula to estimate the probable sales increase next month.
Posted Date: 4/8/2012 2:56:17 AM | Location : United States







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