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Quantitative Technique in Marketing, Mathematics
a company''s advertising expenditures average $5,000 per month. Current sales are $29,000 and the saturation sales level is estimated at $42,000. The salesresponse constant is $2, and the salesdecay constant is 6% per month. Use the VidaleWolfe formula to estimate the probable sales increase next month.
Posted Date: 4/8/2012 2:56:17 AM  Location : United States
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