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Once the alternatives have been evaluated the consumer is ready to make a purchase decision. Sometimes purchase intention doesn't result in an actual purchase. The marketing organization should facilitate the consumer to act on their purchase intention. The provision of credit or payment terms might encourage purchase or a sales promotion such as the opportunity to receive a premium or enter a competition may offer an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration.
Discuss the importance of marketing research report in the overall marketing research process. Answer Marketing research report is the bridge between manager and researche
Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
Introduction: Exports and imports are carried out by traders who are residents of different countries. Goods have to cross national frontiers and several types of physical and fin
Indifference Curves: The Consumer Tastes Suppose we ask the consumer what his preferences are for alternative bundles of two goods, say food and clothing. Certain combination o
Ask qrand promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers? Justify your answe
PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs
Define international marketing and furnish its features.
DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie
Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such
Imagine that you have been hired by a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model (for review refer to page 318 an
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