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Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
Q. Steps in the marketing process? There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is
What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?
Read the industry profile overview, including the website links, on the page. Complete a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand
Competing demands for resources- Even though the above student would like to buy a pickup truck on her sixteenth birthday she would rather have a computer moreover has money for on
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
DEFERRED CREDIT FACILITIES : Export of goods on deferred payment terms can be financed under suppliers credit or Buyer'$ credit. Let us first understand what they are. Supplie
NEED FOR CARGO INSURANCE : Why should the goods be insured? There are two reasons for securing the insurance cover. The first reason concerns the legal dimension of limited liabil
What types of personal interviewing methods are used in marketing research? Answer Personal interviewing methods used in marketing research are generally classified into i
Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables
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