Organization of the research report, Marketing Research

ORGANIZATION OF THE REPORT

Once you have selected a research problem, design the study to conduct it, deciding on the variables, methodology and the study population, you actually conduct the study. As you conduct the study, you obtain data. The data are then analysed and interpreted. Now you are ready to write the report on your research study. What is the procedure now? How do you do it? The procedure consists of outlining the contents and organizing the same. You have also to decide on how much to be elaborated. How much a report has to be elaborated will however, depend on the purpose of writing the report.
Outline of the contents of a research report broadly covers:

i) An Introduction,

ii) Literature study,

iii) Methodology,

iv) Data Analysis and Interpretation, and

v) Summary. 

Posted Date: 10/29/2012 1:09:52 AM | Location : United States







Related Discussions:- Organization of the research report, Assignment Help, Ask Question on Organization of the research report, Get Answer, Expert's Help, Organization of the research report Discussions

Write discussion on Organization of the research report
Your posts are moderated
Related Questions
Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs

RIGHTS AND DUTIES UNDER PRINCIPAL INCOTERMS: You have learnt various Incoterms. Let us now discuss in brief the provisions for the two major terms viz., FOB and CIF. , FOB

Forward Rate : The rate quoted for delivery of foreign exchange in future at some agreed date, i.e., when the value date is more than two business days in future, is called the fo

Problem 1 Define international marketing. Explain the need and significance of international marketing. Meaning Need Significance   Problem 2 Why shou

Resources: Marketing Research Process Chart and Issues Addressed at Initial Research Meeting (Table) on p. 99 in Sports Marketing: A Strategic Perspective   Write a 350-

SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export

Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec

OBJECTIVES After Studying this unit, you should be able to: 1. Describe the procedure of Pre-shipment Credit; 2. Explain various types and procedure of Post-shipment Cr


briefly discuss mechanical observation. what is it and why is used?