Marketing research, Marketing Research

Marketing research:

Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific and systematic research for penetrate information on a specific topic. In fact, research is an art of scientific investigation. The advanced Learner's Dictionary of the Current English lays down the meaning of the research as " a creaful investigation or inquiry especially through search for new facts in any branch of the knowledge".

D. Slesinger and Mory Stephenson in the Encyclopedia of social science define research as "the manipulation of the things, concepts or symbols for the purpose of generating to extent, correct or verify knowledge, whether that knowledge aids in the construction of theory or in the practise of an art". Research can be defined as "logical and systemized application of the fundamentals of the science to the general and overall Q of a study, and scientific techniques which provide precise tools, specific procedures and technical, rather tham means for getting ordering that data prior to their logical and manipulation". Research represents a "a systematic method of exploring actual persons and gropus, focused primarily on their experience within their social worlds, inclusive of social attitudes and values, the mode of the analysis of these experiences which permit starting in the form". In short the research for the knowledge through objective and systematic method of finding solution to a problem is research.

The American Marketing Association (AMA) has defined marketing research as follows. Marketing research is the function which links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems. Generate refine and evaluate marketing actions monitor marketing performance and improve understanding of market as process. Marketing research specifies the information required address these issues designs the method for collecting information manages and implements the data collection process analyses the results and communicates the findings and their implications. Green and Tull have defined search for and analysis of information relevant to the identification and solution of any problem in the field of marketing.

According to Blankenship and Doyle," marketing research is the collection and interpretation of facts that help marketing management to get products more efficiently into the hands of the consumer. Market research encompasses all information pertinent to this task all the appropriate techniques".

Posted Date: 9/19/2012 8:00:46 AM | Location : United States







Related Discussions:- Marketing research, Assignment Help, Ask Question on Marketing research, Get Answer, Expert's Help, Marketing research Discussions

Write discussion on Marketing research
Your posts are moderated
Related Questions
State the term- Production Research assists you in an enterprise to decide in the field of production on:- What to produce How much to produce When to produce

Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual

PROCESS MARKETING INFORMATION SYSTEM.

Can you break down segmentation in simpler terms?

Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage

Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as

Responsibilities of the Insured : It is the duty of the insured or his agents, in all cases, to take such measures as may be reasonable to avert or minimise a loss. Further,

FOREIGN EXCHANGE REGULATION CONCERNING EXPORTS : Export of goods is the most important foreign exchange earner for the country and the law provides that foreign exchange in paymen

Pre-shipment Credit in Foreign Currency : This is an additional window to rupee packing credit scheme. This credit is available to cover both the domestic and imported inputs of t

Form of Contract: There are no universally acceptable norms as to the form of export contracts. It need not be a formal document signed by both the parties and it need to be s