Limitations of the marketing research, Marketing Research

Limitations of the marketing research:

Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an overall perspective in which a marketing problem is to be viewed and studied.

Superficial and faulty: marketing research is criticized on the group that it becomes too superficial and faulty in the industry. While the principlals of marketing research are good and based on scientific lines, in industry, marketing research is very often used by those who have had no formal training in the subject.

Communication gap: there is an absence of a meaningful diaglogue between the marketing management and the marketing research team. As a result, marketing researches get discovered from the main stream of marketing.

Not a science: marketing research is not an exact science, ther are several imponderables which come in the way of getting accurate results. For example, consumer behaviour is an area which is rather elusive the theory does not go very far in disclosing it very precisely. Analytical tools of marketing research are still deficient and cannot give us a precise idea, especially on the behaviourable aspects.

Misused: apart from these limitations of marketing research one field that it is sometimes misused. These mis applications strictly speaking are not the limitations of the subject as such.

Delay in decision: another misuse of marketing research is found in deliberately delying decision making. In the hands of vested interests it may be used to avoid taking a certain decision or delaying it until the findigs of marketing research are available.

As a tool for grabbing power and authority: It is used to grab power and authority in an organization. Executives who are over ambitious may use marketing research to consolidate and strengthen their position in the organization as also to extend their authority over their colleagues.

Posted Date: 9/19/2012 7:59:41 AM | Location : United States







Related Discussions:- Limitations of the marketing research, Assignment Help, Ask Question on Limitations of the marketing research, Get Answer, Expert's Help, Limitations of the marketing research Discussions

Write discussion on Limitations of the marketing research
Your posts are moderated
Related Questions
Q. Explain about Freuds psychoanalytic theory? This theory offers the foundation for the study of motivational research which operates on the premise that human drives are main

DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is governed by the 'Customs and Central Excise Duties Drawback Rules' compiled and notified by 'Drawback Directorate' of the Depa

Question 1: "Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they

Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information

Q. Define the Classical conditioning? Pavlov's near the beginning work on dogs was known as classical conditioning . Pavlov exposed that when dogs were fed meat powder they sa

OBJECTIVES OF EXCHANGE CONTROL : Most of the developing countries including India, found it necessary to continue exchange control introduced during the Second World War on a syst

how is technology changing the nature?


Q. Illustrate Sociological model of consumer behaviour? Sociological model: As-per to this model the individual buyer is a part of the institution called society. Ever since

Negotiation of Export Documents under Letters of Credit : Where the exports are under letter of credit arrangements, the banks will negotiate the export bills provided it is drawn