Limitations of the marketing research, Marketing Research

Limitations of the marketing research:

Fragmently: many times, marketing research tends to be fragmently in its approach as a result of which it becomes difficult to have an overall perspective in which a marketing problem is to be viewed and studied.

Superficial and faulty: marketing research is criticized on the group that it becomes too superficial and faulty in the industry. While the principlals of marketing research are good and based on scientific lines, in industry, marketing research is very often used by those who have had no formal training in the subject.

Communication gap: there is an absence of a meaningful diaglogue between the marketing management and the marketing research team. As a result, marketing researches get discovered from the main stream of marketing.

Not a science: marketing research is not an exact science, ther are several imponderables which come in the way of getting accurate results. For example, consumer behaviour is an area which is rather elusive the theory does not go very far in disclosing it very precisely. Analytical tools of marketing research are still deficient and cannot give us a precise idea, especially on the behaviourable aspects.

Misused: apart from these limitations of marketing research one field that it is sometimes misused. These mis applications strictly speaking are not the limitations of the subject as such.

Delay in decision: another misuse of marketing research is found in deliberately delying decision making. In the hands of vested interests it may be used to avoid taking a certain decision or delaying it until the findigs of marketing research are available.

As a tool for grabbing power and authority: It is used to grab power and authority in an organization. Executives who are over ambitious may use marketing research to consolidate and strengthen their position in the organization as also to extend their authority over their colleagues.

Posted Date: 9/19/2012 7:59:41 AM | Location : United States







Related Discussions:- Limitations of the marketing research, Assignment Help, Ask Question on Limitations of the marketing research, Get Answer, Expert's Help, Limitations of the marketing research Discussions

Write discussion on Limitations of the marketing research
Your posts are moderated
Related Questions
The research problem undertaken for study must be carefully selected. The task is a difficult one although it may not appear to be so. Help may be taken from as research guide in t

State the meaning of  Research. Introduction: Research is an art of scientific investigation. Research covers search for and retrieval of information for a particular purp

Particular Loss : There are two types of partial losses as explained below: General Average: Sometimes a ship owner either sacrifices some cargo the ship is carriage or incur

IDENTIFICATION AND MEASUREMENT OF EXCHANGE RISKS : In foreign trade, you may be either an exporter or an importer. Let us now examine what is the exchange risk to which an exporte

State the term- Production Research assists you in an enterprise to decide in the field of production on:- What to produce How much to produce When to produce

OBJECTIVES After studying this unit, you should be able to: 1.  explain the nature of export sales contract 2.  distinguish between domestic sales contract and export sal

Freudian theory: _ The idea that much of human behaviour stems from a fundamental conflict between a person's desire to gratify his/her physical needs and the necessity to func

dmkfnhdjkhnfjihdsimfr hejydsuahde8sejdy

Describe the Meaning of Research Research in common man's language refers to "search for knowledge". Research is basically the process of finding solution to a problem after

Describe the term- Experimentation Experimentation as a technique is normally used when conducting causal research. There are two types of experimentation techniques available