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definition of brand
1. Nike is one of the most recognized and loved brands in the world. Based on the definition of a brand, how does Nike epitomize a good brand? 2. Brands grow over time, but should
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
Characteristics of the New or Morden concept or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. Accor
product marketing v/s service marketing
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
what is international marketing
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
what is upward and downward streching of brands
You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t
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