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Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
Why analyze the marketing environment? 1. Knowledge of the marketing environment is central of marketing management: marketing management rests squarely on the knowledge
various approaches that are followed by fast moving consumer goods companies in test marketing
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
excircle?
Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as
approaches followed by FMCG in test marketing
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
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