Generalisation inaccurate, Marketing Research

1. What issues would need to be considered in choosing a sample to investigate each of the following claims? Give an example of a way a sample might be chosen which would be likely to make the generalisation inaccurate.

(i) 70% of full-time Macquarie University students work more than 10 hours a week in paid employment.

(ii) Most domestic cats live beyond the age of 12.

(iii) 95% of people like participating in surveys.

(iv) Most Australians believe that men work harder than women.

(v) 60% of Australian prisoners say that they are unlikely to re-offend.

Posted Date: 2/25/2013 12:30:48 AM | Location : United States

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